Rethinking a technology that’s been the same for centuries
While hairdryers have come a long way since their 19th century origins in France, the principles of how they operate have never been seriously challenged. Form factors have been reduced, power outputs have varied, but the combination of high airflow and heat in a gun-shaped housing has defined the handheld market for generations. No-heat hairdryers use technology to completely change how hair is dried—with a new form factor and superior performance.
Market
The worldwide market for hair dryers is expected to grow at a CAGR of roughly 6.9% over the next 5 years—reaching $2.5 billion in 2024.
While the target group will be largely female, the commercial market is also compelling. The salon market in the US alone is 80,000 establishments, all of which would benefit from faster turnover of clientele—representing a potential $50 million market in the US alone and another $150 million globally.
Product
Our game-changing consumable product incorporates multiple technologies into a device that will cut drying time down by as much as half, leaves hair healthier, lighter weight and with less air flow and power consumption.